MODERN CONTEMPORARY HOUSE OF ART
Client
Arpit + Moccha
Typology
Branding and Visuals
Rebranding with Finesse and Focus.
Moccha aimed to carve out a distinctive brand identity within a tight budget, a challenge compounded by their valuable yet diverse clientele. The company faced significant limitations in both design and financial resources. My role began with extensive research into contemporary branding trends, a crucial step to inform a strategy that would resonate with a modern audience while staying within their constraints. This research identified key visual and communication elements that could be leveraged to create a sophisticated and professional brand presence without requiring a large investment. We focused on a minimalist aesthetic and a clear, concise messaging strategy that highlighted Moccha's expertise and client-centric approach, effectively addressing their design limitations.
The project has now been successfully launched, with the new branding, website, and social media presence in full effect. The established brand identity effectively bridges the gap between Moccha's core clientele and their aspirations for growth, proving that a strong, cohesive brand can be built even with limited resources. The brand’s focus on clean design and authentic communication has been well-received, and the new visual assets continue to support Moccha’s mission of providing top-tier service to a wide range of clients, from burgeoning startups to established corporations.
