dark ROAST
Typology
FMCG | Packaging
Client
Halflight Roasters
Designed to Be Seen, Felt, and Remembered
This identity treats packaging as a primary design surface, not an afterthought. Each flavour lives inside the same visual system—bold typographic hierarchy, rhythmic stripe patterns, and high-contrast colourways—allowing the brand to scale across cans, bottles, cups, and secondary packaging without losing recognition. The consistency of the layout ensures the design remains intact regardless of material: transparent plastic, frosted glass, aluminium, or paperboard. The result is a system that is unmistakably Dark Roast from a distance, yet rewarding up close through detail, texture, and proportion.
The mockups extend this system into real-world contexts with restraint and intent. Minimal compositions, neutral backgrounds, and controlled lighting place the focus squarely on the label—how it wraps, distorts, and interacts with form. Whether held in hand, packed in ice, or mid-pour, the design stays legible and confident, reinforcing the idea that the brand doesn’t rely on excess styling to perform. It’s a packaging language built for versatility, retail presence, and longevity—where design leads, and everything else follows.
