Banaras - an indian international approach
Client
Banaras by Naila House
Typologiy
Branding & Visuals
A brand to take indian authenticity ahead
Banaras, a distinguished spices brand from the House of Naila, is a celebration of India's rich cultural heritage, meticulously translated into a unique and captivating visual identity. Our branding goes beyond mere packaging; it's a vibrant tapestry of traditional Indian design, created to stand out and tell a story. The core of Banaras's design philosophy is a deep appreciation for authentic Indian artistry. We've drawn profound inspiration from indigenous patterns, particularly the intricate and beautiful designs of jalis—perforated stone or latticed screens found in Indian architecture. These motifs are not just decorative elements; they are woven into every aspect of our packaging, ensuring each product communicates its origin and cultural richness.
A defining feature of Banaras is its extraordinary color strategy. We have developed over 300 unique colorways, each a sophisticated pairing of two distinct hues. This innovative approach ensures that every single Banaras product is visually unique, creating a striking and memorable display on the shelf. The rich and diverse color palette reinforces the brand's premium yet authentic appeal, captivating consumers and making each product feel like a piece of art. Through this integrated approach of traditional patterns and a dynamic color system, we've achieved a visual identity that is both deeply rooted in Indian culture and distinctly modern. Banaras isn't just selling spices; we're offering a meticulously crafted and vibrantly presented piece of India.

























