NINETY EIGHT percent
Client
Ankit Singh - Dubai
Typology
Branding + Visuals
healthy chocolate brand at your doorstep
Our core focus is on creating chocolates that are not only delicious but genuinely beneficial, moving away from the conventional guilt associated with sweets. The brand name, 98%, serves as a direct and bold statement of our commitment to a high percentage of healthy, pure ingredients. A key differentiator for 98% is our innovative design-centric approach to sales. We believe that the visual appeal of our products is as crucial as their taste and health benefits. This translates into thoughtfully designed packaging where the "98%" text is the undeniable highlight, prominently featured and integrated with a color palette specifically chosen to reflect and
enhance each unique flavor.
This visual strategy aims to capture attention, communicate our brand identity instantly, and resonate with a discerning consumer base.Currently catering to the vibrant Mumbai market, this project aims to expand 98%'s reach significantly. Our strategic goal is to penetrate larger cities and broader geographical areasacross India, bringing our healthy and beautifully designed chocolates to a wider audience. Through this project, 98% will solidify its position as a young, innovative brand poised forsubstantial growth in the healthy snacking sector.
