Aayojan x Ansh
Client
Aayojan College
Typology
Book design
A brochure for young and old
Aayojan School of Architecture in Jaipur is the leading architectural education center in Rajasthan, India, committed to equipping students with the skills and knowledge needed to excel in the modern architectural and building industries. To better reflect its forward-thinking approach and attract a new generation of design-savvy students, the school decided to completely revamp its outdated marketing materials. The existing brochure, with its dull color scheme and old-fashioned design, no longer represented the institution's contemporary vision.
This project was particularly challenging due to its tight timeline and the fact that previous attempts by other designers had not been successful. The core objective was to establish a fresh, cohesive design language that would serve as the foundation for the university’s new branding. This involved a complete overhaul of the color palette, typography, and overall visual aesthetic. The resulting brochure was more than just a printed piece; it functioned as a comprehensive mood board for the entire university, setting a new standard for Aayojan’s brand identity and signaling its commitment to being a premier, design-centric institution.
