Palate by Design: A Festival of Food and Design
Role
Lead designer (branding)
Typology
Branding and on site branding
Seven Chefs. Seven Designers. Seven Worlds.
Palate by Design is an exclusive, two-day festival centered on a unique collaboration: India's seven most celebrated interior designers paired with seven star chefs. This "jugalbandi" creates seven temporary, immersive worlds, each an experience of bold flavors, textures, storytelling, and visual theater. To ensure an intimate atmosphere, the event hosts only 25 guests per meal, making the experience highly sought after.
My Role
As the lead designer for both on-site and visual branding, my responsibilities included designing multiple elements such as the overall visual identity, the website, and all on-site signages and wayfinding.
Design Strategy
The core design principle was to create a visual language that culturally resonates with the people of Hyderabad, making the event's concept and overall approach easily accessible and understandable to the local audience.
