Vanya's entry into India required a strategic and fresh branding approach for its preliminary launch and initial social media presence (Instagram). The core challenge was to consciously move beyond the expected, traditional design vocabulary often seen in the Indian luxury sector—specifically, avoiding typical motifs, excessive ornamentation, and conventional aesthetics—to introduce something truly modern, international, and disruptive.​

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Our design philosophy focused on creating a "Modern Minimalist Luxury" narrative. By utilizing clean lines, a refined color palette, sophisticated typography, and an emphasis on spatial harmony, we developed a visual language that respects Vanya's Spanish heritage while speaking directly to a contemporary, global Indian audience. The result is a brand ecosystem that feels authentic, luxurious, and uniquely positioned as a trendsetter in the Indian boutique hotel space.