a brand for the
morning, noon, evening and night.

Crumble is a new-age healthy brand that has reinvented the concept of breakfast, making it a fun and accessible meal at any time of day. Taking inspiration from the classic checkered tablecloth, the brand has developed a youthful and vibrant visual language that appeals to the new-age breakfast club members. Its product line, which includes milkshakes, milk cocoas, and Greek yogurt, is designed for on-the-go convenience and features bright, clean packaging that highlights key health benefits like providing 50% of a person's daily Vitamin D needs. This strategic branding positions Crumble as a modern and functional food brand that prioritizes both style and substance.

The brand's commitment to a health-conscious lifestyle is further emphasized by the prominent "No artificial flavours or colors" label on all its products. By offering a variety of flavors like Orange and Mango, Butter Vanilla Milk Cocoa, and Mango and Honey with Chia Seeds, Crumble caters to diverse tastes while ensuring a natural and wholesome experience. The playful "Allday Cereal" and "Greek Yogurt" labels reinforce the brand's core mission of providing convenient, nutrient-rich options that can be enjoyed throughout the day, effectively targeting a young, health-savvy, and fast-paced demographic.