Sugandh
Client
Hypothetical
Typology
Branding and Visuals
Luxury Fragrances from Lucknow.
Sugandh's mission is to redefine daily-use perfumes, elevating them from a simple product to an everyday luxury. We believe that premium quality and elegance shouldn't be reserved for special occasions but should be an accessible part of daily life.
Every element of the Sugandh brand—from its sophisticated packaging to its unique fragrance profiles and names—has been meticulously designed to create a modern, distinctive identity. Our naming system is fresh and intriguing, moving away from conventional, clichéd descriptors to ensure the brand is memorable and stands out.
We also feature a specific graphic series designed to appeal to a diverse audience, including modern youth and even kids. This innovative approach uses playful yet refined visual elements, broadening our appeal without compromising our premium aesthetic.
Sugandh is more than just a fragrance; it's an invitation to experience daily luxury, crafted to resonate with a new generation of enthusiasts














