Achieve strong shelf presence in modern retail

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Most Indian-flavoured beverages rely on predictable visuals and overused cultural motifs, resulting in packaging that feels dated, cluttered, or kitschy. This makes it difficult for such products to connect with younger, design-aware consumers who seek authenticity without visual excess, and often causes them to get lost on modern retail shelves.

This design reimagines Indian nostalgia through a contemporary lens by using a bold Devanagari wordmark and a vintage stamp-inspired layout. By stripping the visual language down to strong typography, high contrast, and structured composition, the packaging retains cultural depth while feeling modern, confident, and instantly recognisable.