Ansh X AL X Sameep Padora​

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Crafting a Typographic Identity for a Monograph​

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IIn collaboration with AL and Sameep Padora, We had designed a small booklet for his new project and now the main task was to finalize a cover which stood out and also was focused on how Sameep worked, we had to designed multiple iterations to select a theme for this book.

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How can we keep the branding intact but also not visible?​

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Driven by a core understanding that typography would be the central visual element, our approach was deeply rooted in research and innovation. We explored the expressive potential of letterforms, experimenting with a diverse range of styles, weights, and arrangements across numerous iterations. Throughout this creative exploration, we remained mindful of Architecture Live's established branding, ensuring a cohesive visual identity for the publication.

Our design process was characterized by a rigorous exploration of visual concepts, resulting in the development of over a dozen distinct cover designs. Each option presented a unique typographic solution, aiming to capture the essence of Sameep Padora's work from different perspectives.

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Client

Architecture Live for Sameep Padora​

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Project

Book​

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Year

2022​

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Our Contribution:

• Conducted thorough market research to understand prevailing design trends and target audience expectations.

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• Developed and presented 12 distinct branding units for the book cover, each emphasizing a unique typographic approach to represent Sameep Padora's work

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Current Status

The book has been successfully published.