Ansh X Naila X Moccha

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A colorful

harmony​

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After Moccha's big win with their branding, we teamed up with them again, this time joined by Naila. Their brief was exciting: they wanted something "fancy" and "bold." For this project, they needed a logo, branding statements, and packaging, but they were open to our ideas on colors and the overall brand direction.

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How a brand with no colors stood out?​

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Our main goal for this branding was simple: create a coffee brand that clicks with young people who share everything online. We wanted to build a brand that naturally encourages that. We started with a solid, dependable foundation for the branding.

 

Then, when it came to packaging, we really went all out, developing over 170 different color tones! Each one was designed to grab attention. We carefully chose colors and fonts that worked together, ensuring the brand felt cohesive despite the variety.

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Client

Moccha & Naila​

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Project

Branding + Packaging​

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Role & Year

Lead Designer -  2023​

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Scope of Work

• Branding

• Typography

• Packaging

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Current Status

The brand is ready to launch as soon as the funding comes through.